User Interface and User Experience design are both crucial elements of a website as they hold a significant impact on how users interact and perceive your company.
We have compiled our top 5 reasons as to why we think having great UI & UX design is so important:
1. First Impression
94% of first impressions of a website relate to its design according to WebFX! Ensuring that you are creating a positive first impression will encourage users to stay and explore further throughout your website. First impressions are one of the most important factors to put into consideration when designing as this is what will result in successful leads.
2. Increased User Engagement
By having an effective UI/UX design throughout your website will ensure that it is user-friendly, making it easy for your visitors to navigate through. If a user is struggling to find what they are looking for, they are likely to leave your website and look elsewhere. When content, products and services are easy to find throughout the website, users are more inclined to engage, resulting in more time spent on your site.
3. Conversion Rate Optimisation
Having a thorough understanding of your UI/UX design can produce higher conversion rates. Taking the time to understand how your users are interacting with the website and making design decisions based on this information will increase your chances of turning those users into customers.
4. Mobile Responsiveness
Smartphones have dominated the world by revolutionising communication. According to statistics from Statista, nearly 60% of website traffic comes from mobile devices. Being a huge part of billions of lives, it is more important than ever to ensure that your website is optimised to account for all these views. Sites that are unoptimised run the risk of losing users’ interest due to the difficulty of trying to find information.
5. Brand Reputation
Consistency is key, it is important to reflect your branding throughout your website to ensure your user does not get mixed messaging. Depending on how your website is designed will reflect how the users perceive your business. Ensuring that you have good branding which gives your business personality will increase users’ interactivity with your business.
Overall, UI/UX design plays a valuable role in sculpting the user experience on your website. Having good website design will improve first impressions, user engagement, conversion rates and most importantly help your website deliver a greater Return on Investment (ROI).
